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1 "There's A Reason"; A Journey Through the Factories That Make Postum, Grape Nuts and Post Toasties (post-1914)
Battle Creek, Michigan Postum Cereal Company After 1914 Hard Cover Good-plus No Dustjacket as issued 
This is an amazing little book published after the death of C.W. Post, the founder of the Postum Cereal Company which produced Grape Nuts and Post Toasties as well as the coffee substitute, Postum. From 1905 until his death in 1914 C.W. sued, was sued, and gained a reputation as a charlatan who worked overtime making bogus health claims against caffeine. He also came up with what was called a mysterious slogan for his breakfast beverage "There's a reason ...", thus the title of the book. Great pictures abound in here -- the ones at the front in color show such things at Post's private office. Most photos, however, are of the plant and people at work making the products with help from mighty machinery. Book measures 7-1/2" x 9" and has 47 pages. It's tightly bound with clean pages and no writing. Faults are exterior -- a few little stains and a few tiny spots of edge wear to the green border around the cover picture. Overall quite good. It's puffery of course, but fun puffery! 
Price: 16.95 USD
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2 "This Is the Draped Dress" Matted Best & Co. Ad Woman's Home Companion 1922
Woman's Home Companion Magazine 1922 Very Good 
I am not usually attracted to most of the matted and/or framed advertising available, but this one caught my eye. The monotone art is not only elegant, but evocative of the Jazz Age -- the world of Scott & Zelda Fitzgerald and the artistic women of the Left Bank. As indicated on the reverse side, the image comes from the Picture Section of Woman's Home Companion magazine July, 1922. Both it and its mat are very clean. The art is the creation of John La Gatta (1894-1977), an illustrator best remembered for his work featuring women. The overall size with mat is 12"x13" while the image itself is 9"x9-3/4" 
Price: 18.00 USD
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1949 Calendar Raymond Vietzen Archaeologist Elyria, Ohio
3 1949 Calendar Raymond Vietzen Archaeologist Elyria, Ohio
Minneapolis Shedd Brown Manufacturing 1949 Card backing Very Good condition 
Raymond Vietzen was a self-taught archaeologist, founder of the Archaeological Society of Ohio, and author of many books on his excavations and its Native American artifacts. He also founded the Indian Ridge Museum in Elyria, Ohio. I have sold the books for years, but never ran across any calendars until now. The Museum opened in 1930, but on this 1949 calendar he bills himself solely as "Doctor of Motors -- Archaeologist." I bought this a couple amonths ago and later found out that I had two. I sold the first one, so this is the last. It's in nice condition with no pages ripped off and no circling of dates. The calendar measures 9-1/4" x 11". (CAL. Box I) 
Price: 16.95 USD
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1957 Frigidaire Advertising:The Sheer Look and The Right Angle on Refrigeration
4 1957 Frigidaire Advertising:The Sheer Look and The Right Angle on Refrigeration
USA General Motors Corporation 1957 Soft covers Very condition 
Here we have two booklets showing off the wide array of appliances and in such colors as Mayfair Pink, Charcoal Gray, Stratford Yellow and Sherwood Green. The Sheer Look covers refrigerators, upright freezers,ranges, cook-tops, built-in wall ovens, washers and dryers, dishwashers, "food waste disposers", water heaters, and air conditioners. The Sheer Look measures 6" x 8-1/2" and has 14 pages. The Right Angle measures 5-1/2" x 8-1/2", but is not a booklet as it appears. It's VERY cool -- opens up to a two-sided advertisement which measures 22" x 26" and is all about refrigerators. 
Price: 20.00 USD
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A Brilliant History Jewels at Sotheby's (1978)
5 A Brilliant History Jewels at Sotheby's (1978)
London Sotheby's 1978 Card cover Fine condition 
This is an unusual catalog for an auction, even by Sotheby's many handsome examples. This one features a famous person on each page -- the Duchess of Windsor, Princess Gloria von Thurn und Taxis, Edna Winston, Elton John, Countess Mona Bismarck, the Count and Countess du Boisrouvray, Ava Gardner, Helene Beaumont, Jackie Kennedy Onassis, and Marlene Dietrich. The jewels are top drawer from the most revered jewelers in the world and each is beautifully described. Catalog is printed on glossy paper throughout. The back paper which appears to be obstructing the photos, are just narrow strips with info on both sides. Catalog is clean and gorgeous with no names or writing. It measures 9" x 10-1/2". Very special. (Advertising) 
Price: 35.00 USD
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A History of Browning Guns From 1831 (1942)
6 A History of Browning Guns From 1831 (1942)
St. Louis, Mo. J.M. & M.S. Bro0wning Company 1942 Soft cover Very Good 
This is a most handsome booklet -- quality printed and nicely kept. Text contains much information and is printed on quality coated paper with much saturated illustration. Contents covers John M. Browning and His Guns; Jonathan Browning; John Moses Browning; Mathew Sandefur Browning; The Development of Lever-Action Repeating Rifles and Pump-Action Shotguns; the Invention and Development of the Automatic Firearm; Browning Guns in Times of National Defense; and The Superposed. Booklet measures 7" x 7-1/2" and has 60 page.Not fluff. 
Price: 30.00 USD
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A New Era In Housing, Palace Corporation Flint, Michigan (WWII 1940's Manufactured Homes)
7 A New Era In Housing, Palace Corporation Flint, Michigan (WWII 1940's Manufactured Homes)
Flint, Michigan Palace Corporation 1940's Very good condition 
This is a simply bound catalog which opens up to be a surprise with handsome color art showing examples of the manufactured homes built by Palace with two, three, and four bedroom models, plus a duplex. The catalog came out early to get consumers thinking about a new home after WWII ended. There is information about manufactured homes in here, plus fold-outs which show yet more homes plus a floor plan for each. Catalog measures 8-1/2" x11" and is clean and nice. 
Price: 25.00 USD
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Accutron by Bulova Service Manual (1964)
8 Accutron by Bulova Service Manual (1964)
New York City Bulova Watch Company 1964 Card cover Very good 
Booklet is very helpful to those who sell and/or collect vintage watches. The topics include special tools and equipment (microscope,ACCUTRON service kit, cleaning equipment and rate recorder); diagnosis, procedures for testing; procedures for disassembly, oiling, procedures for reassembly, regulation following repair, and info and hints for the ACCUTRON repairman. Booklet measures 8-1/2" x 11" and has 36 pages including a parts list with pictures and an index. 
Price: 20.00 USD
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Advertising Blotter Willard Battery Storage (Cleveland, Ohio, 1917)
9 Advertising Blotter Willard Battery Storage (Cleveland, Ohio, 1917)
St. Paul, Minnesota B&B 1917 Near fine condition 
The colorful scene of a sportsman in a boat in what looks like a marshy area made me think this blotter might be newer than it is. I got out my magnifying glass and there it was though -- a 1917 date. The Willard Battery Storage company was founded in Cleveland in 1896 by Theodore Willard. It stayed the course al the way through WWII, but finally changed hands in 1952. As you can see, there's another comapany name on the blotter, the St. Thomas Storage Battery Company, but here's why. Under the phone number of St, Thomas it reads, "All Makes of Batteries Repaired. Authorized Willard Service Station for Elgin County. 
Price: 6.95 USD
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Advertising Blotters Woodall Stenographic Office, Woodall Letter Service (1920's)
10 Advertising Blotters Woodall Stenographic Office, Woodall Letter Service (1920's)
St. Paul, Minnesota Brown & Bigelow 1921, 1929 Very good condition 
Here we have six unused ink blotters advertising under two names. The Woodall Stenographic Office blotters were all printed in 1921. At that time they advertised stenographic work, mimeographing and multigraphing. The other two advertised Woodall Letter Service and both of those were printed in 1929. They maintained the same services, but added some new ones too --mimeoscoping and printing. All blotters measures 3"x6". I'm not sure where this company was from, but it retained the same phone number which began with a Wabash prefix followed by four numbers. 
Price: 12.95 USD
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Advertising Finlandia Alkupera (Vodka, 2007)
11 Advertising Finlandia Alkupera (Vodka, 2007)
Helsinki, Finland Finlandia Vodka of Finland 2007 Hard cover Fine codnition 
This is a small hardcover book which advertises Finlandia, the vodka from Finland. It's a nice collectible in very clean, bright condition with no names or writing. The booklet measures 4-1/4" x 5-1/4" and has 39 pages printed on quality coated paper. Chapters are titled thus: Finlandia Origins, Tasting Notes, Flavor Profiles; Bartender Basics; and Recipes. The booklet is illustrated with small photographs in full color. 
Price: 9.95 USD
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Aldens Fall and Winter 1951-52 Catalog
12 Aldens Fall and Winter 1951-52 Catalog
Chicago Aldens 1951 Autumn and Winter 1951-52 Soft cover Good condition 
I wish the previous owner hadn't used the front cover as a scratch pad to see how much it would cost to buy two items. I wish even more that he or she had tried to erase it, maybe because the answer is wrong! Anyway this is a very nice catalog. I don't know this company and have never seen one of their catalogs, but I very much like the size which is easily handled at 5-1/2" x 9-1/2". The catalog has a whopping 972 pages of fashions for the whole family, toys, jewelry, engagement rings, household items, furniture, guns, shoes, typewriters and much more. This is a complete immersion into material culture at the beginning of the 50's -- 65 years ago. The order blank is still inside and has not been used. Only other fault is creasing to lower corners both front and back, but both have been discretely taped for strength. 
Price: 35.00 USD
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American Decorative Flower Co. Inc. 1939 Ribbon Sample Book
13 American Decorative Flower Co. Inc. 1939 Ribbon Sample Book
Baltimore, Maryland American Decorative Flower Co, 1939 soft cover Very good 
Very nice clean catalog showcasing the ribbons available in 1939 from the company --all 30 samples intact with available colors listed under each swatch. The catalog measures 8" high and 9-1/2" wide and has five pages of samples. It was geared to the florist trade, so other items mentioned include flowerpot covers, corsage pins, corsage boxes, cut flower boxes, chiffon, gold or silver cord, rubberized shoulder and wrist shields, and green florists' thread. Very nice! 
Price: 20.00 USD
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Around the Clock with Rocky and Ruthie 1947 (Trademark Activity Book)
14 Around the Clock with Rocky and Ruthie 1947 (Trademark Activity Book)
Akron, Ohio Saalfield 1947 soft cover Very good 
This is an interesting piece of ephemera for children fro m Akron Saalfield Publishing. It's sort of a book, but more a booklet with a strange little spin. It's very nice and clean and measures 6"x11" with a bright attractive cover design. The only fault is one flat crease to the bottom back corner. It's amazing that this book survived in such great condition because it was designed as an activity book in which children were encouraged to clip pictures of products from ads in the newspaper and paste them at the appropriate places in the story. Fortunately, this copy survived unscathed! The "story" shows a brother and sister at various times throughout the day beginning with brushing their teeth (toothplaste ad required) to a pre-bedtime game of naming trademarks. Rather odd, but cute. 
Price: 25.00 USD
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Atkins Saws In The Home & Atkins Silver Steel Dado Heads (Vintage Advertising Brochures from E.C. Atkins & Company)
15 Atkins Saws In The Home & Atkins Silver Steel Dado Heads (Vintage Advertising Brochures from E.C. Atkins & Company)
Indianapolis Atkins Saw Company No date 
Though some would argue that Diston Saws, made in Philadelphia, were the finest handtools of the 19th and early 20th centuries, others would rank products made by the E.C. Atkins Co. of Indianapolis right up there with the best of them. This wonderful brochure entitled Atkins Saws in the Home gets the point across with both its cover graphic of a smiling man using a hand saw and this snappy copy: "Mr. Happy Man says a saw that 'chews' may cost less but the saw to choose is an Atkins. The Finest On Earth." Though the trifold brochure is undated, it appears to be from the 20's or 30's. It measures 4x9" folded, 12" by 9" when opened and 12x18" when extended to full size. The graphics of the full extended page are fabulous --wonderful images of the various saws produced by the company in black and white against a light grey background banded in the same blue as front cover.Copy includes Hints for the Home Workshop, Useful Facts & Figures, How To Care For A Good Saw, plus info on the company and its motto -- "For the man who does things." We will also include a smaller brochure advertising Atkins Silver Steel Dado Heads booklet printed with the name Waco Tool Works of Chicago. This, too, is a trifold, but measures just 3-1/2" x6" closed. Both are in very good condition with just a small bit of soiling to outer fold of larger brochure and a speck of paper loss at a couple corners when fully extending (see photo). Goof gift for an antique tool collector. 
Price: 18.00 USD
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Auto-Lite Spark Plugs Johnnie Plug-Chek Toledo,Ohio 1940's
16 Auto-Lite Spark Plugs Johnnie Plug-Chek Toledo,Ohio 1940's
Toledo, Ohio Auto-Lite Spark Plugs mid-1940's Very Good 
Fun advertising item from the Auto-Lite Spark Plug Company of Toledo, Ohio. Not only was it useful, but its message came from its own little character, Johnnie Plug-Chek, who was somewhat iconic in his day. The plug chek pulls out at both ends with addition info. when closed it measures 3" wide and 7-1/2" long, but when fully extended measures 11-1/2". What's really cool is the fact that it retains its original envelope. There's no date, but the clue that helps date it is this statement: "Recommended setting for passenger cars to 1946 inclusive." 
Price: 16.00 USD
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Babcock & Wilcox Stainless Croloy Steels (Bulletin T 411)
17 Babcock & Wilcox Stainless Croloy Steels (Bulletin T 411)
Beaver Fall, PA Babcock & Wilcox Tubular Products Division Unknown circa mid-1970's Bulletin T 411 soft cover 
This one's fairly scarce and has no date, but I researched a few products and they seemed to hail from the 70's. The booklet is oversized at 8-1/2"x11" with 40 pages. It's printed on quality coated paper and is illustrated with technical charts and graphs and black and white photographs. Book is clean and tightly bound with just some mild toning to edges of back cover and at bottom front cover. Does not extend inside. 
Price: 15.95 USD
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Barbie Ken Midge Allan Skipper Booklets (1962, 1963)
18 Barbie Ken Midge Allan Skipper Booklets (1962, 1963)
U.S.A. Mattel Inc. 1962, 1963 soft cover Very good condition 
These little booklets are a collector's dream. They're small, cute, colorful and packed with products for the dolls. The booklets measures 3" across and 3-3/4" tall. The two that say Barbie, Kenm and Midge (one blue, one white) contain different items, so each is its own treat. The third booklet contains "exclusive fashions" for Barbie, Ken, and Midge, plus Allen and Skipper. This one's the thickest and has other items in addition to clothing, such as Barbie's Dream House, a Theatet, furniture and more. 
Price: 16.00 USD
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Bathrooms Kitchens and Heating After
19 Bathrooms Kitchens and Heating After "V" Day By Crane Co. (1940's Relevant Ephemnera Laid-in)
Chicago, Illinois Crane Company 1940's Soft cover Fine condition 
This is more dream book than working catalog because it was printed while WWII raged on. The Crane Company knew there would be no building or remodeling until after Victory Day, but they also knew that people had stockpiled lots of war bonds for later. It was a good move because it sparked both creativity and interest while consumers waited. The booklet is filled with kitchens, baths, and heating and plumbing items. It measures 8-1/4" x 11" and has 21 colorful pages with only a few in black and white. Also laid-in is a booklet of the same size which shows many choices in various categories. Each item is drawn and has a little box to check your favorites. The previous owner has checked them in pencil, but I left it because it's fun to see what items appealed. You can erase if desired. 
Price: 25.00 USD
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Beautiful Premiums For B&W Coupons Catalog No. 20, 1942
20 Beautiful Premiums For B&W Coupons Catalog No. 20, 1942
Louisville, Kentucky Brown & Williamson Tobacco Corporation 1942 soft cover Very Good condition 
This is a small catalog with lots of eye appeal. It measures just 3-1/4" x 6" with 60 pages, all illustrated in full color. Aside from a small crease to upper back corner it's in excellent condition with no fault of note. All you had to do was buy cigarettes, hang on to the coupons, and trade them in for something in the catalog -- and what an array of items! There are of course smoking accessories, but there's also household items including furniture, games and books, umbrellas, luggage, baby items, fishing gear and clothes for men etc. 
Price: 15.95 USD
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