Title: Lion Brand Milk Premium Catalog The Magic Door
Binding: soft cover
Book Condition: Good
Publisher: Brooklyn, New York Nestle's Milk Products
Seller ID: 0014
Scarce premium booklet for Lion Brand Condensed and Evaporated Milks. There is curiously no date on this, but it appears to be from the 1920's. Research shows that the premium program was in effect as early as 1915 and was suspended in May of 1943 and all premium stores were closed due to war shortages. The book measures 4" across by 10" tall and has 26 pages of gifts to choose from including toys, household goods, jewelry, sports equipment etc. But the most interesting part is of interest to those who collect Girl Scout and Boys Scout ephemera. The book shows a page each for this with multiple pictured items. Book is clean and tightly bound, but the plain back cover shows a small stain at the bottom edge and a bit of flat wrinkling.