Title: Coast to Coast Fashion Awards By the E.F. MacDonald Company
Binding: soft cover
Book Condition: Very Good
Publisher: Dayton, Ohio E.F. MacDonald Company 1962
Seller ID: 0036
This oversized catalogue is a monument to 60's clothing for men, women and children. It's clean as a whistle inside and out and measures 12" square. The photography is much more interesting than usual, as in addition to the regular shots of models, there are many large full color plates of vignettes where people are modeling the clothes against colorful backgrounds. Initially I thought this was a retail outlet, but it is not. E.F. MacDonald was an incentive company associated most commonly with Plaid Stamps. This catalog, however, makes no reference to stamps. Each item bears a number, but there are no prices and no stamp requirements stated. It seems likely that there must have been a correlating sheet laid-in with info telling how many books of stamps were needed. Unpaginated, but I counted 31.