New York, Charles E. "Chick" Lewis: 1955
Edition: Vol. 62, No. 19
Very nice, clean trade magazine targeted at movie theater owners. All the ads and short articles are full of info on the state of the movie experience halfway through the 1950s. The big movie of this issue was definitely Daddy Long Legs, which starred Fred Astaire and Leslie Caron based the novel by Jean Webster who wrote it in 1912. The magazine measures 9" by slightly over 12". The ads of course are for adding comfort and modernity to the movie theater. Coca Cola ad on the back cover encourages its sale in the lobby. View More...